I've always found that aiming to beat your clients expectations at all times is a powerful way to succeed - and by this I mean doing things like beating deadlines, communicating quickly and being absolutely consistent.  Remember that clients are pretty much constantly comparing how well and quickly you've done a task vs how they would have done it.  


Here is a bit of advice to help you beat your clients deadlines:


The Deadline


I recommend setting a personal deadline for each task - regardless of whether your client has set one. This helps you to ensure that, even if things go wrong, you can deliver your work on time.   Here's an example: 

  • Task: Write a blog post about the muffin industry by Tuesday 4pm
  • Your Deadline: Monday 5pm
    • This provides you time to proof read your written piece before posting it
    • Gives you time to run late
    • Gives you time for unforeseen circumstances


How do I ensure I hit my own deadline?


Something I've found useful is estimating how long a task is going to take me and then using that to work out when I need to start work on the task.    I then add a little extra time for distractions or dealing with the unexpected.  This helps me to complete the task by my deadline.  

Here is an example: 

  • Task: Write a blog post about the muffin industry by Tuesday 4pm
  • Your Deadline: Monday 5pm
  • Estimated Time Period to Complete Task: 2 hours 30 minutes
  • Task Start Time Allowing A Little Extra Time: Monday at 1:30pm

Try putting your deadlines in your calendar

Something I love to do is put all my deadlines in my calendar - that way I get helpful alerts to remind me I need to be working on a particular task and I am never unsure as to when I said I'd complete something by. 


Why beating deadlines works


From a client perspective they tell me that they LOVE getting back work BEFORE the deadline on the task - it puts them ahead and helps them to move quickly with the work done.   It builds satisfaction and trust - which in turn means the client is more likely to keep coming back to you with more work and income! 


Penni Pike, formerly assistant to Sir Richard Branson